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DESIGN TRENDS

ANIMATIONS
BEST PRACTICE FOR YOUR GIFS.

Animations and gifs has seemingly stretched beyond use on Social Media, in terms of their popularity. It has been proven that customers respond more to video and movement, with animated Gifs receiving three times as much engagement as photos alone. It seems they are now the cornerstone of interaction and designers need to adhere to the dynamism they require.

The demand for GIFs will increase in popularity and be used more on websites, this we will see growing over the next few months, for example on homepage banners.

So what are the key things designers should keep in mind?

A limited colour palette,

Don’t animate too much there is such a thing as too much movement,

Rollovers help avoid slowdown and keeping the animation playing at the speed they were intended to. They are essential when employing this design influence on a client’s website.

Customer experience, once again, will be at the heart of motion Design. We will have to be conscious of overusing animation especially as it affects the user’s experience and journey through a website. Research shows that customers respond more to video and movement, it shows animated Gifs receive three times as much engagement as photos alone. They are the solid base of online interaction and designers will have to adhere to the dynamism they require.

Animated GIF